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"It's impossible", said pride.
"It's risky", said the experience.
"It's pointless", said reason.
"Give it a try!", whispered the heart.
- WIlliam Arthur Ward -
"It's impossible", said pride.
"It's risky", said the experience.
"It's pointless", said reason.
"Give it a try!", whispered the heart.
- WIlliam Arthur Ward -

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Lesson #2: Setting boundaries
The architect’s paradox reminds us that while we design buildings to last, to breathe, to create balance and well-being, we often neglect...
Sep 223 min read


Lesson #1: rethinking sustainable productivity
In architecture, we design for sustainability: buildings that are energy-efficient, resilient, and built to last. Yet in our own...
Sep 175 min read


Designing a sustainable life as architects
In architecture, we champion sustainability at every turn. We design energy-efficient buildings, specify recycled materials, and envision...
Sep 173 min read


Designing sustainably, but living unsustainably
When a meme reveals a deeper truth This meme appeared on my screen, and I found myself stopping to really look at it. I didn't find it...
Sep 165 min read


Help Us Helping Your Professional Growth
Take this 3-min survey so we can build better resources for your professional growth. Every great project starts with a sketch — and so...
Sep 131 min read


The ripple effect of self-investment
In a world that often preaches selflessness as the highest virtue, this statement might seem counterintuitive. How can focusing on...
Aug 245 min read


The architect's career health check
When was the last time you took a step back and honestly assessed where you stand in your architecture career? Not your latest project or...
Aug 154 min read


Architects: from burnout to balance
Architects has long worn burnout like a badge of honour—late nights at the desk or computer, juggling tight deadlines, and meeting...
Jul 243 min read


Be the architect of your professional life
Many architects enter the profession full of passion — drawn by creativity, purpose, and the desire to shape meaningful spaces. But...
Jun 252 min read


Professional coaching for architects
Architecture is about more than beautiful spaces — it’s about vision, leadership, and navigating complexity with creativity. But even the...
Apr 51 min read


Architects: Working long hours is not the (only) problem
Working long hours I started writing this few days ago, but continuing this today that I’m in London, where I worked the longest hours of...
Oct 13, 20234 min read


Is professional coaching for architects?
The answer is easy and it is YES ! The reason why I’m so certain about it, and I actually think that architects are one of those...
Oct 1, 20235 min read


Coaching for creativity and efficiency
Who said that creativity and efficiency cannot co-exist? Over my almost two decades in the architecture industry, I have often had the...
Sep 27, 20234 min read


Try these 6 steps to design ... your life
Over the past two decades, I have developed a fairly structured and successful design process (yes I’m an architect, but pragmatism is...
May 31, 20225 min read


… but, what is coaching? How could it help me?
After have exchanged many times with architects and other professional and having faced doubtful and confused faces, I think that it is...
Dec 21, 20214 min read
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