about coaching-lab

Giada is a certified ICF coach and the founder of AFLOW architecture.

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Originally from Italy, she pursued her studies in Genoa, Paris, and London. Her professional journey took her to London and Lausanne, where she held leadership roles within architectural teams and collaborated with professionals across the globe. Driven by a deep interest in personal development, Giada completed her coaching certification in 2021, after several years of exploration in the field.

Since 2011, she has been living and working in Switzerland. She is fluent in English, French, and Italian.

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With two decades of experience in the international architecture industry, Giada has cultivated a deep understanding of the complexities and pressures of fast-paced, high-demand creative environments. Like many professionals, she spent years navigating tight deadlines and the often-blurred boundaries between personal and professional life—eventually finding herself disconnected from her purpose and questioning her career path.

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Coaching became a turning point : a chance to reflect, reset, and redefine her values. Through this transformation, Giada not only took back control of her own life but also developed the tools to help others do the same.

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Today, Giada supports professionals—especially those in creative and purpose-driven fields—in designing lives that align with their true aspirations. Her approach empowers clients to believe that a fulfilling, balanced life isn't just an ideal, but a real and reachable goal.

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By combining her dual expertise as both a coach and an architect, Giada helps her clients reconnect with their passion, refine their vision, and bring it to life with clarity and confidence.

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As a coach, she offers structure, presence, and trust—paired with evidence-based techniques and intuitive guidance. As an architect, she brings creative thinking, strategic planning, and the ability to turn abstract ideas into meaningful action.

 

Since 2024, she has also been teaching architectural design at the Swiss Design Center in Lausanne, at Bachelor's level—passing on to the next generation the same values of clarity, rigour, and authenticity that guide her coaching practice.